Baccarat

In its new global campaign for the autumn, France's famous crystal giant Baccarat is taking another step in refocusing from tabletop to lifestyle and appealing to a younger, more fashion-conscious consumer, according to a recent press report. There is more emphasis on jewellery than goblets in the US$ 1.3m effort. Les Ouvries du Paradis, Paris, created the campaign with the theme "Beauty has its reasons." (whole item)