Bacardi is launching a gift pack for Grey Goose, the super-premium vodka brand it bought in 2004. The pack will be sold exclusively in travel retail until summer 2007. Packaged in a distinctive opal bottle, lavishly decorated with scenes from the ocean, the box has a linen lining and ribbon closure and includes a leaflet in English, French, Spanish & Germany, giving consumers a potted history of the brand and a recipe for a Grey Goose Martini. The 1-litre gift pack is available throughout the USA and Europe in duty-free.
Origin
Unknown
Journal Title
Drinks International January 2007 20
Sector
Packaging Abstracts
Class
PA 122