The world's largest glass packaging manufacturer, O-I Inc, has launched its new black glass in the Asia Pacific marketplace, as a result of consumer research that indicated a strong preference for the bold colour. Research commissioned by O-I & conducted by Ipsos in Australia, found black glass was viewed by participants as having a strong visual impact & communicating a premium appearance. Beers in black glass were perceived by focus groups as high-end beverages likely to appear in an exclusive bar or restaurant. Made in Sydney, O-I's new black glass beer bottles are commercially available in one design & two closure finishes. O-I is the only glass container manufacturer in Australia and New Zealand able to produce black glass. The bottles are 100% recyclable & provide a number of functional benefits, including superior light & UV protection.
