[October 2016] Asahi Group has acquired Miller Brands UK, adding premium brands like Peroni Nastro Azzurro, Grolsch and Meantime to its portfolio of beers. The Japanese brewer’s investment in the new company and the acquisition of Miller Brands, which will become Asahi UK, is part of Asahi Europe’s strategy to lead the development of the continent’s super-premium beer sector, the company said. It claimed that the new company and extended portfolio will ‘further strengthen Asahi’s offering, giving businesses across Europe access to a superior range of genuine imported beer brands and unrivalled quality’. Miller Brands was sold off by SABMiller in an effort to meet the conditions of its merger with Anheuser-Busch, which was completed September 2016. To read more, please visit: www.foodbev.com/news/asahi-completes-acquisition-of-miller-brands-peroni...
