Yellow+Blue brand of organically grown Argentinian wines has announced the release of its new Torrontes varietal in new Tetra Pak cartons. Growing consumer demand for greener more environmentally friendly wine & the success of its Malbec in sustainable packages from Tetra Pak led to the new product. Naturally produced at a certified organic winery located in Cafayate, Argentina, widely thought of as the best spot for Torrontes in Argentina, the new varietal was released in the US October 27, 2008. "Wine is one of the few products where the container often weighs more than the contents, adding substantially to the carbon footprint for both production & shipping," said Matthew Cain, President of J. Soif, owner of Yellow+Blue. "Using Tetra Pak packaging allows Yellow+Blue to provide customers with a quality Torrontes while doing our part for the environment." That's why we often say Yellow+Blue equals 'green'." In addition to its commitment to reduce the carbon footprint of its wines through the use of renewable paper cartons from Tetra Pak, Yellow+Blue wines are certified organic, according to the company. Its growers use natural, sustainable processes in their vineyards, and do not use pesticides or synthetic fertilizers.
