Ardagh Group & Absolut Create "Recycled" Vodka Bottle

Ardagh Group has teamed up with Absolut Vodka to create a limited-edition bottle that highlights the need to recycle and reuse our existing resources. The Absolut Company briefed Ardagh's design team to create a bottle design based on recycled glass. Together they developed the "Absolut Comeback" design' a bottle using actual pieces of broken, recycled glass, reflecting the recycled glass that goes into every Absolut Vodka bottle. It is said to symbolise the bottle's recycled content and aims to celebrate recycling and inspire others to recycle too.