The Diageo spirit brand Archers Schnapps is changing its packaging for 4 of its sizes (35cl, 70cl, 1l and 1.5l) from traditional acid etch bottle with labels to a shrink sleeve. Diageo gave Fuji Seal a precise brief for the sleeve to match the existing etch effect & labels which is to go on a clear glass bottle. The first challenge was to print a lacquer to replicate the acid etch effect on the surface of the sleeve which was robust enough to withstand the whole process from sleeve application to filling line to transportation. Many lacquers can give the effect, but don't have the robustness needed. The next challenge was to be able to print a reflective silver & match the current Archer's labels. The film chosen was 50 micron PET for its shrink capabilities & scuff resistance. The bottles are made & sleeved empty at Redfearn's factory on a Fuji Seal Intersleeve machine.
