Allied Glass Containers Enhance Shelf Appeal Of Wkd

Allied Glass Containers has recently worked with Beverage Brands on the production of a new 70cl bottle to further enhance the shelf appeal of WKD. The container was specifically designed with a sleek shape and prominent engraving, to communicate the brand's quality credentials. Phased in throughout April 2004, the new container is to be used across all three WKD flavours. The new bottle is being introduced at a time when the 70cl sector has become the fastest growing within the RTD category. The pack now accounts for 24% of total RTD volume sales and is growing by 26%.