Guala closures Group and Authentic Vision have joined forces to launch a new anti-counterfeiting closure solution with a wealth of end-consumer marketing opportunities for the spirits, wine and olive oil industries. The solution will work by enabling smart-phone users to verify the authenticity and origin of a product before consumption, while simultaneously interacting with the brand owners. The end-to-end solution comprises three main parts: A Guala Closures non-refillable closure specially designed to integrate Ahthentic Vision's Tag (a highly secure, irreproducible configuration combining a 3D image with an encrypted visual marker such as an ID number, QR code or Datamatrix) inside a secure environment; A smart-phone app which reads the integrated closure tag, instantly authenticates the product and lets the consumer know if the closure is counterfeit, or has been tampered with and; A web-based portal, giving brands access to marketing, business intelligence and supply chain data for all their products. For more information please visit: www.gualaclosures.com or www.authenticvision.com
