Ale Urges Brits To "Keep Calm And Celebrate"

Spitfire Premium Kentish Ale, packaged in clear glass bottles, were rolled out in May in limited-edition celebration livery. The packs - dubbed the "Bottle of Britain" - carry Union Jack branding and a neck collar sporting the motto: "Keep Calm and Celebrate." Brand owner Shepherd Neame said the bottle had been developed to meet the need for products for the Jubilee, Olympics and Euro 2012. "Retailers need event-focussed products for a range of opportunities," said brand manager Kate Maclean.

Author
Un-named
Origin
Unknown
Journal Title
The Grocer March 2012 28
Sector
Packaging Abstracts
Class
PA 914

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Ale Urges Brits To "Keep Calm And Celebrate"
The Grocer March 2012 28
PA 914
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