Akvinta Underlines Classy Design

The luxury Croatian vodka (packaged in glass), Akvinta, was launched in the UK at LIWSF in 2007 and is already making a stir. The marketing focus is on building recognition with the trade through carefully targeted trade press advertising built on the concept "Judge this book by its cover," a reference to the fact that Akvinta has won several top awards for its packaging. Brand sources report continuing success with the initial aim of this strategy having achieved important listings at top UK bars, clubs and restaurants.