AGC will be one of the organizers of the upcoming RIBAJ event, to discuss whether the construction industry, interior design and architecture can truly embrace the concept of Cradle to Cradle design. The RIBAJ event will discuss the Cradle to Cradle business model. The upcoming free to attend RIBAJ event, taking place in London, UK, 8 July, will explore whether the construction industry, interior design and architecture can truly embrace the concept of Cradle to Cradle design; to what extent can its adoption bring a zero carbon future closer; what are the opportunities for firms in this new business model. Chaired by Rab Bennetts, co-founder, Bennetts Associates, the RIBAJ, in association with AGC Glass Europe, Armstrong Ceilings, Mosa, MechoSystems and Shaw Contract Group, will host an afternoon conference that will help define and explain Cradle-to-Cradle and provide a context for its use in the built environment, interior design, and architectural sector. The afternoon will also investigate and outline the Cradle-to-Cradle business model and learn from those early adopters of the model and see how it works in other industries. Michael Braungart, the visionary environmental thinker and key thought leader around the Cradle-to-Cradle concept will be giving a keynote on his vision for design and how it can improve buildings and spaces.
