Absolut-Ly Unique

Following the success of Absolut Unique last year, Absolut has once again turned to its bottle manufacturer, Ardagh Glass, to extend the concept. Ardagh has created four million one of a kind bottles for the brand. The latest creative bottle design reaffirms Absolut's signature cobalt blue colour, and four million bottles have been created. The design has been created by releasing a drop of cobalt blue into the clear glass, which is added just as the molten glass goes into the mould at 1100 deg C. At that temperature, the cobalt is invisible, but as the glass cools off, a blue infusion appears inside the glass of each bottle and each time in an original way.