The recent relaxing of packaging capacity regulations has enabled Spumador to radically re-think the way it packages one of its premium mineral waters. The San Carlo Spinone brand has been launched in a completely new 70cl size aimed specifically at Italy's horeca channel. Produced by leading glass packaging manufacturer OI in Italy, the new glass bottle size is reflected in the name, La70. La 70 water's source is the San Carlo Spinone spring in the Alps' Tuf valley. The collaboration between OI and Spumador has produced an elegant package: the design features a soaring conical shape with subtle shoulders to crate a smooth profile, heightened by a long neck. The bottom of the bottle is graceful and curving, and the La 70 brand name stands out.